Looking to run Leadgen successfully on TikTok, then we’re here to show you how! In this article, we’ll give you the lowdown on creatives and what makes TikTok tick!

TikTok is still a fairly new platform, especially for advertisers, and while it might be a difficult beast to tame, it’s definitely worth taking up the challenge.
There are over 1billions TikTok users around the world and more than 130million in the US alone. While this might be smaller than Facebook’s 2.9billion reach, it’s still a huge traffic source and one which you should aim to master.

However, in order to master any traffic source, you have to know how it works and understand how to grab audience attention to make them convert. Here are some of the key things you need to know about TikTok to generate successful, profitable campaigns!

Content Moderation​

Content moderation is surprisingly strict on TikTok, especially when it comes to recognizing flaws in your videos. For example, if you want to swap out a product for a similar one in Ecom, hoping no one will notice, then don’t bother, they will.

Before trying to run any ads on TikTok, make sure you read the TikTok Advertising Policies thoroughly.

Another thing to note when it comes to Tiktok moderation is that it doesn’t stop at the first review. Moderators constantly check and review content once it’s active, so don’t be surprised if campaigns suddenly get switched off after they have started running.

However, don’t let moderation put you off. It may be strict, but it also helps make TikTok a great platform as it puts creativity and originality at the forefront.

What Leadgen offers work well on TikTok?​

TikTok is a social media platform, therefore, as long as it’s allowed to run it can work. The most successful leadgen offers on TikTok so far have been Auto Insurance and Auto loans, and this look to be a trend that will continue throughout 2022 and beyond.

One of the great things about TikTok as opposed to Facebook is that you can run leadgen with better targeting. Unlike Facebook, you can target age and gender when running credit campaigns, which can really help you to improve your ROI.

One thing to note is that TikTok is still a bit chaotic when it comes to optimisation, but there are regular updates, and as time goes on, it will improve and as the saying goes “the early bird catches the worm”.

Getting Started​

As with any traffic source, it’s important to take a systematic approach. There is no place for people who attempt to bill their card once and then try to bypass the moderators. While TikTok might be new, it has a lot of money backing it, and it was created at a time when algorithms came as standard. Therefore, they have all of the systems in place to remove people who don’t play by the rules.

If you are read and are ready to play by TikToks rules then the next step to getting started is creativity. You’ll have to think outside the box when advertising on TikTok, both with content and with how you run your campaigns.

TikTok values advertising that looks native to their platform, and this is easier said than done. Therefore, before you try launching any campaigns, make sure you understand the platform. Get a personal account and start following influencers. See how they create content and see what works.

Creative Checklist for TikTok​

  • Test a diverse range of creatives. Don’t add multiples of single creatives or lots of very similar creatives.
  • You should aim to update your creatives every 7 days to keep them fresh. (Creatives tend to burn very quickly on TikTok).
  • Add new creatives to existing ad sets to keep good campaigns running for longer.
  • For campaigns with 10+ creatives, try using Automated Creative Optimization.

Make sure your creatives meet our video ad specifications and image ad specifications.

Testing on TikTok​

As with any traffic source, testing is the key to success. For many affiliates, the creative side will be the biggest obstacle, as fresh native creatives are not easy to come by and they burn quickly. However, if you are able to source high-quality creatives quickly and easily, either from a third-party or by creating them yourself, then you’ll stand a good chance of making serious profits on the platform.

Breakdown to Getting Started with TikTok in 2022​

  1. Get a personal account and get acquainted with the site. Follow popular TikTok influencers and look at what they are doing. There’s a lot of variety so try to also look for people promoting in your niche.
  2. Read TikTok’s Advertising policies carefully.
  3. Set up your ad account and start testing

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